Unica Blog

Sears, IBM, Marketing and more!

Posted by on October 27, 2010

Like any big, memorable event (the Olympics, my birthday, etc), DMA 2010 is gone but not forgotten: check out the following video from the conference in which retail giant Sears shares some insight into overcoming marketing challenges with Unica’s marketing solutions. Also hear from Unica CEO Yuchun Lee on what IBM’s acquisition means to the company. Special thanks to Rose Gordon from DMNews for the interesting interview (all in less than 6 minutes)

One Response to “Sears, IBM, Marketing and more!”

  1. Michael R Hoffman UNITED STATES

    15. Nov, 2010

    Great Unica story (again) how 3600% over scope handled by Unica: ‘aggressive adoption’; nice Epsilon reference embedded – the big story for Sears is capturing data from all the contacts to continually refine contact management – Wait until Sears connects customer appliances to customer database for customer’s benefit – this is where innovation will come from… will IBM be the solution? Next generation looks a lot like CxC Matrix in Customer Worthy (book – see it @Amazon.com)

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IBM Unica is the recognized leader in marketing software solutions. Unica provides enterprise marketing management (EMM) and web analytics software for the worlds largest companies across a variety of industries. Unica's online marketing tool streamlines the entire marketing process for brand marketing, relationship marketing, interactive marketing and marketing operations. Offered on premise or on demand, Unica delivers key EMM capabilities including: web analytics and customer analytics, email marketing, lead management, event-based marketing, cross-channel marketing, marketing campaign management, predictive modeling, inbound marketing, and marketing resource management. Unica’s online marketing products uniquely provides a marketing system of record that enables marketers to easily manage marketing assets and information, rapidly assemble online and offline campaign components, and online marketing software to track marketing performance.

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