Unica Blog

Google Making Search More Secure

Posted by on October 18, 2011

Today, Google announced that marketers will no longer be able to analyze Google clicked natural search terms for any user who is logged into one of their many solutions; mail, photos, blogs, documents, etc. The search term of these authenticated user clicks will be encrypted. To enable the encryption, Google will redirect users to a secure (HTTPS) version of their site.

We applaud Google for wanting to make the user experience safer.

The IBM Enterprise Marketing Management team, comprised of the Coremetrics and Unica teams, is taking a proactive approach and is working with Google to clarify the implications of such a change. In the meantime, the current web analytics solutions from IBM will continue to work without any modification or update required. That said, you will likely see a substantial increase in no search results or “None.” Unfortunately, no work around has been provided by Google; therefore, this is a matter that will impact all vendors that leverage this traditionally vital information. Any Google paid search or display ad clicks tagged with Coremetrics or Unica target URL parameters will not be impacted.

Lee Isensee
Product Marketing Manager
IBM Enterprise Marketing Management

6 Responses to “Google Making Search More Secure”

  1. christyt UNITED STATES

    21. Oct, 2011

    Hi Lee,

    The SEO search traffic volume #’s will not be impacted but it’s just the ability to look at the search term entered correct?

    -Christy

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know | Breaking News UNITED STATES

    11. Nov, 2011

    [...] Coremetrics Unica: Google Making Search More Secure  [...]

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    [...] Coremetrics Unica: Google Making Search More Secure  [...]

  4. Lee Isensee UNITED STATES

    11. Nov, 2011

    Hello Christy,

    From what I’ve seen the only impact is that the natural keyword is no longer passed, therefore in your web analytics solution (or the like), you will not know what the person actually searched for. This would mean that SEO efforts will still have an impact on traffic, it is just tougher to measure the impact to natural search.

    If it user clicked on a paid search term ad, that content will still be passed.

    -Lee Isensee

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    [...] Coremetrics Unica: Google Making Search More Secure [...]

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    [...] Coremetrics & Unica: Google Making Search More Secure [...]

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IBM Unica is the recognized leader in marketing software solutions. Unica provides enterprise marketing management (EMM) and web analytics software for the worlds largest companies across a variety of industries. Unica's online marketing tool streamlines the entire marketing process for brand marketing, relationship marketing, interactive marketing and marketing operations. Offered on premise or on demand, Unica delivers key EMM capabilities including: web analytics and customer analytics, email marketing, lead management, event-based marketing, cross-channel marketing, marketing campaign management, predictive modeling, inbound marketing, and marketing resource management. Unica’s online marketing products uniquely provides a marketing system of record that enables marketers to easily manage marketing assets and information, rapidly assemble online and offline campaign components, and online marketing software to track marketing performance.

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