Strategy Program Director, Unica Portfolio
IBM Enterprise Marketing Management
Jay leads product strategy within IBM’s Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. He came to IBM through its acquisition of Unica.
Henderson has over fifteen years’ experience in multi-channel marketing and customer analytics. Prior to joining Unica, Jay ran marketing at text mining innovator ClearForest, whose technology, after being acquired by Thomson Reuters, now powers the Open Calais semantic web initiative. Previously, he served in various marketing roles at predictive analytics leader SPSS (also part of IBM), web analytics pioneer NetGenesis, and management consulting firm Cambridge Technology Group.
Jay holds degrees from MIT’s Sloan School of Management and the Sorbonne (Paris IV).