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Unica Blog

Jay Henderson

Jay Henderson

Strategy Program Director, Unica Portfolio
IBM Enterprise Marketing Management

Jay leads product strategy within IBM’s Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. He came to IBM through its acquisition of Unica.

Henderson has over fifteen years’ experience in multi-channel marketing and customer analytics. Prior to joining Unica, Jay ran marketing at text mining innovator ClearForest, whose technology, after being acquired by Thomson Reuters, now powers the Open Calais semantic web initiative. Previously, he served in various marketing roles at predictive analytics leader SPSS (also part of IBM), web analytics pioneer NetGenesis, and management consulting firm Cambridge Technology Group.

Jay holds degrees from MIT’s Sloan School of Management and the Sorbonne (Paris IV).

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IBM Unica is the recognized leader in marketing software solutions. Unica provides enterprise marketing management (EMM) and web analytics software for the worlds largest companies across a variety of industries. Unica's online marketing tool streamlines the entire marketing process for brand marketing, relationship marketing, interactive marketing and marketing operations. Offered on premise or on demand, Unica delivers key EMM capabilities including: web analytics and customer analytics, email marketing, lead management, event-based marketing, cross-channel marketing, marketing campaign management, predictive modeling, inbound marketing, and marketing resource management. Unica’s online marketing products uniquely provides a marketing system of record that enables marketers to easily manage marketing assets and information, rapidly assemble online and offline campaign components, and online marketing software to track marketing performance.

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