The Marco Polo World Order
Posted by Len Shneyder on September 01, 2010
Marco Polo, that intrepid adventurer, traveled from Europe to Asia and back, and as a result turned noodles into a staple of every college dorm: spaghetti with red sauce. However pleasing the image of a plate of marinara the idea of travel and location thematically drive this blog post which resulted form last week’s Facebook mobile app. The New feature, Places, appeared on the ‘menu’ page right above the notification bar placing the concept of… Read More
The Godfather of Analytics
Posted by Dan Ring on September 01, 2010
As some/many/most/all of you are aware, we’ve been pretty busy this month (with the IBM news). Apologies for the delay in providing this latest installment of the Marketing Speakeasy. It is our distinct pleasure to welcome this week’s guest, an accomplished author, an international consultant on marketing optimization and web metrics, the brains behind the great eMetrics Summits, and last but not least, the founding president and current chairman of the… Read More
IBM Reaches Agreement to Acquire Unica
Posted by Yuchun Lee on August 13, 2010
Today, I am pleased to announce that we’ve just signed a definitive agreement to be acquired by IBM. I believe this new relationship is great news for Unica’s customers, partners, employees, and shareholders, as well as for IBM. When we founded Unica back in 1992, we had a modest ambition that grew over time. But even in the beginning we wanted to build a company of significance. By this we meant a company that is…Read More
How to Build the Business Case for Behavioral Targeting?
Posted by Akin Arikan on August 06, 2010
It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder than justifying an investment in more straightforward site optimization techniques such as A/B testing. As a result, you can read independent industry analyst reports observing that some applications that can do testing and targeting (hint, hint) are a…
Read More
I’ve got the whole web analytics world…in my hands.
Posted by Dan Ring on August 03, 2010
This week, we’re pleased to welcome Manoj Jasra to the Marketing Speakeasy. Manoj is an online strategist and noted blogger; you can check him out at Web Analytics World. Additionally, Manoj recently developed a cool eBook titled “Web Intelligence: Tips & Tricks,” which some anonymous readers have claimed to be a better page-turner than the Stieg Larsson “Girl …” novels. You can decide for yourself. And with that, I present our Q&A.… Read More
Since when does SEM no longer include SEO???
Posted by Akin Arikan on August 02, 2010
It used to be that SEM was the umbrella term for paid and organic search. Articles on search would begin with a sentence such as “Search engine marketing (SEM) comes in two types: paid (PPC) and organic (SEO).”. I used to abbreviate that as “SEM=PPC+SEO”.
But something changed in the past 3-12 months.
Now, most articles seem to explain SEM as “search marketing” and equate it… Read More
Glocal Marketing. Think Globally, Act Locally. Now for Marketing, Not Just the Environment
Posted by Jay Henderson on July 30, 2010
The phrase “Think Globally, Act Locally” has been used in many contexts – town planning, environment, and business. How about using it to describe your marketing strategy?
While by no means an English major, having worked at a text mining company, I’ll admit to being pretty interested in semantics. It is fascinating to see new words creep into our vocabulary, especially our marketing vocabulary.
Ever hear of the term “glocal?” It is… Read More
I am the very model of a modern major…maturity model.
Posted by Dan Ring on July 29, 2010
I am the very model of a modern major…maturity model… with no information vegetable, animal, or mineral required.
Oooh, how about a little Gilbert & Sullivan for a summer day (depending on your hemisphere)? Welcome to the latest installment of the Marketing Speakeasy. This week’s guest is a leading voice for online analytics and a web analytics authority. Without (or as he might say, “sans”) further adieu, we’re pleased to be joined by Stéphane… Read More
Measuring…no spoon required
Posted by Dan Ring on July 21, 2010
In this week’s installment of the Marketing Speakeasy, we’re delighted to welcome Jodi McDermott, measurement whiz and senior director of product management at comScore. In considerable detail that follows, Jodi addresses some big questions related to audience measurement and web analytics.
In related news, Jodi and our own master of multi-channel metrics, Akin Arikan, are speaking at tomorrow’s OMMA Metrics conference in San Francisco. Be sure to check out their sessions if you’re attending… Read More
The Marketing Speakeasy
Posted by Dan Ring on July 16, 2010
Hello marketers. Today, we’re officially launching a Q&A summer series featuring industry experts, pundits, thought leaders, authorities and other synonyms. These Q&As are intended to inform and perhaps, at times, even entertain readers about big topics that just might impact many of us, the aforementioned marketers. We’re excited to kick things off with a renowned web analytics guru who resides in the lovely Pacific Northwest; his name…Eric Peterson. Eric is senior partner and founder of… Read More
Outlook 2010, same old same old, mostly…
Posted by Len Shneyder on July 01, 2010
After a few weeks abroad I came back to a bevy of new releases and developments. Some of them are exciting, like the EU launch of the iPad which featured a line through to the Mac store within the Louvre that rivaled the line to get into the wing containing Da Vinci’s Mona Lisa. Among the new developments in our beloved email industry was the launch of Microsoft’s Outlook 2010 desktop email client.… Read More
Eyjafjallajokull, 16 characters of mayhem!
Posted by Dan Ring on June 28, 2010
I was in the UK last week for a PR summit, which was originally planned for April (postponed due to Eyjafjallajokull, or as I like to call it, E-kull, since I cannot correctly pronounce Eyjafjallajokull)
There were very few surprises that came out of the discussions: we know that the vast concept/channel/initiative that is known as “Social” is a huge driver. Promoting brands via social is still nascent (with new apps being developed constantly)—no news… Read More
Geeks vs Nerds – Or – A Good Analyst is Hard to Find
Posted by Akin Arikan on June 28, 2010
At the end of a long day during Unica’s marketing conference in 2008 one of our customers and I were discussing whether it is better to be a nerd or a geek.
Tough question it seemed.
But luckily, in Sept. 2009 the brilliant Venn diagram below started zipping all over blogs on the Internet. The beauty of Venn diagrams is that they can make things very clear… Read More
Confessions of a Twitter Skeptic: A Success Story in My Own Backyard
Posted by Jay Henderson on June 22, 2010
Don’t tell anyone, but I don’t tweet, only joined Facebook a few short months ago, and my phone isn’t smart. These are strange statements for a guy who works in Hi-Tech marketing, lives in the Boston area, and went to a school that some consider “moderately technical.” The even greater irony (or pure genius) here is that I’m the guy who owns Unica’s product strategy for emerging marketing channels.
I’ve always been slightly… Read More
Farewell to Coremetrics and Web Analytics as you knew it
Posted by Akin Arikan on June 15, 2010
Congratulations to our colleagues at Coremetrics who have been such an important part of the web analytics industry for the past decade.
Web analytics are a critical component of something bigger
In 2006, Unica’s acquisition of a web analytics vendor illustrated Unica’s long held vision that web analytics are critical to the marketing process and must be a core capability of the enterprise marketing suite.
In… Read More
Unica Blog
RT @lrobiner: If marketing success stats with U, does it end with Chun? #UnicaMIS #UnicaMIS20104 months ago
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What I learned from Nigerian Spammers and Yuchun Lee @unica 's CEO http://bit.ly/d1Dx2c #unicaMIS #unica #emailmarketing4 months ago
- The Marco Polo World Order
- The Godfather of Analytics
- IBM Reaches Agreement to Acquire Unica
- How to Build the Business Case for Behavioral Targeting?
- I've got the whole web analytics world…in my hands.
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Ankur Mahajan: I guess Unica Customers like me would be very inet...
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Disappointed: SPAM filtering is gone, speed is slower...two impo...
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Akin: Hi K, thank you for asking. Exciting times! Sh...
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K Smith: Hmm?? Any changes to your thoughts with Unica'...
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Christy: Interesting post, Akin. I've observed this same t...
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