The Marco Polo World Order
Posted by Len Shneyder on September 01, 2010
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The Godfather of Analytics
Posted by Dan Ring on September 01, 2010
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IBM Reaches Agreement to Acquire Unica
Posted by Yuchun Lee on August 13, 2010
Today, I am pleased to announce that we’ve just signed a definitive agreement to be acquired by IBM. I believe this new relationship is great news for Unica’s customers, partners, employees, and shareholders, as well as for IBM. When we founded Unica back in 1992, we had a modest ambition that grew over time. But even in the beginning we wanted to build a company of significance. By this we meant a company that is…Read More
How to Build the Business Case for Behavioral Targeting?
Posted by Akin Arikan on August 06, 2010

It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder than justifying an investment in more straightforward site optimization techniques such as A/B testing. As a result, you can read independent industry analyst reports observing that some applications that can do testing and targeting (hint, hint) are a…
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I’ve got the whole web analytics world…in my hands.
Posted by Dan Ring on August 03, 2010
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Since when does SEM no longer include SEO???
Posted by Akin Arikan on August 02, 2010
It used to be that SEM was the umbrella term for paid and organic search. Articles on search would begin with a sentence such as “Search engine marketing (SEM) comes in two types: paid (PPC) and organic (SEO).”. I used to abbreviate that as “SEM=PPC+SEO”.
But something changed in the past 3-12 months.
Now, most articles seem to explain SEM as “search marketing” and equate it… Read More
Glocal Marketing. Think Globally, Act Locally. Now for Marketing, Not Just the Environment
Posted by Jay Henderson on July 30, 2010
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I am the very model of a modern major…maturity model.
Posted by Dan Ring on July 29, 2010
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Measuring…no spoon required
Posted by Dan Ring on July 21, 2010
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The Marketing Speakeasy
Posted by Dan Ring on July 16, 2010
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Outlook 2010, same old same old, mostly…
Posted by Len Shneyder on July 01, 2010
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Eyjafjallajokull, 16 characters of mayhem!
Posted by Dan Ring on June 28, 2010
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Geeks vs Nerds – Or – A Good Analyst is Hard to Find
Posted by Akin Arikan on June 28, 2010
At the end of a long day during Unica’s marketing conference in 2008 one of our customers and I were discussing whether it is better to be a nerd or a geek.
Tough question it seemed.
But luckily, in Sept. 2009 the brilliant Venn diagram below started zipping all over blogs on the Internet. The beauty of Venn diagrams is that they can make things very clear… Read More
Confessions of a Twitter Skeptic: A Success Story in My Own Backyard
Posted by Jay Henderson on June 22, 2010
Don’t tell anyone, but I don’t tweet, only joined Facebook a few short months ago, and my phone isn’t smart. These are strange statements for a guy who works in Hi-Tech marketing, lives in the Boston area, and went to a school that some consider “moderately technical.” The even greater irony (or pure genius) here is that I’m the guy who owns Unica’s product strategy for emerging marketing channels.
I’ve always been slightly… Read More
Farewell to Coremetrics and Web Analytics as you knew it
Posted by Akin Arikan on June 15, 2010
Congratulations to our colleagues at Coremetrics who have been such an important part of the web analytics industry for the past decade.
Web analytics are a critical component of something bigger
In 2006, Unica’s acquisition of a web analytics vendor illustrated Unica’s long held vision that web analytics are critical to the marketing process and must be a core capability of the enterprise marketing suite.
In… 





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