Email Marketing – The Ride Is About To Get Bumpier.
Posted by Annalivia Ford on March 13, 2012
A few years ago, in a different life, I was privileged to work with the folks that first developed reputation engines for spam filtering. I spent 2 years before we rolled it out banging on the drum, warning marketers that Reputation Was Coming And It Would Change Everything. When it did finally arrive, it did… change everything, very fast, and most email marketers were left scrambling to adapt or have their email programs fail. For
Read More
The Multi-Channel Implications of Mobile and Chris Silva’s Report on Mobile Strategies for Retail
Posted by Yuchun Lee on February 07, 2012
**This post was updated on February 9th, 2012, to include a link to Smarter Endpoint Management: IBM Goes Mobile.
I spent the better part of the morning reading Altimeter Group’s report, “Make an App for That: Mobile Strategies for Retailers”. Chris Silva…, the analyst who published the report, makes some thought-provoking points about the approaches that many retailers are taking toward engaging people on mobile devices. If you haven’t read the report
Read More
Some Thoughts on Altimeter’s Report on Mobile Strategies for Retailers
Posted by John Squire on February 07, 2012
**This post was updated on February 9th, 2012, to include a link to Smarter Endpoint Management: IBM Goes Mobile.
When I was a kid growing up in California’s Central Valley (the “Big Valley” made famous by the eponymous 1960s TV show… with Barbara Stanwyck, Lee Majors and Linda Evans), I loved watching television. And despite the reference to a “western” show in the preceding sentence, I was actually a sucker for every sci-fi show
Read More
DMARC – What Is It & Do You Need It?
Posted by Annalivia Ford on February 06, 2012
Recently, a new standard was published, called DMARC.… It has caused a lot of discussion and excitement, and people have been asking whether or not they need it.
In short, DMARC is an expansion on the existing DKIM and SPF specifications, designed to increase the effectiveness of anti-phishing programs. It standardizes the use of SPF and DKIM, allowing senders to experience a more consistent result of their authentication programs from ISPs that use DMARC, as
Read More
IBM Named a Leader in Cross-Channel Campaign Management by Independent Research Firm
Posted by Alan Bunce on February 06, 2012
IBM was once again named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012. The report states that “IBM’s acquisition of both Unica and Coremetrics was a clear signal to many marketers that the technology giant intended to dominate the enterprise marketing technology landscape.” In fact, IBM had the highest score in the areas of campaign design, campaign execution and data management.
Click here for the full report….
Read More
Super Bowl Analysis Takes Us Beyond the Tweets
Posted by John Squire on February 02, 2012
One of the most dramatic NFL games ever played was Super Bowl XLII pitting the undefeated (18–0) New England Patriots led by record-setting quarterback Tom Brady against the surprising NY Giants with young, unproven Eli Manning at the helm. A thrilling, some say shocking victory for the Giants ended the Patriots’ bid to be the only 19–0 undefeated champion in league history. And now Super Bowl XLVI – The Rematch — anticipated to be the…
Read More
Biopsy Of An HTML Email
Posted by Len Shneyder on January 27, 2012
I feel compelled to say that I’m an avid reader of EaterSF; the recommendations have fueled numerous food adventures in and around San Francisco. That being said let me also state this is not meant to lambast or endorse the editors of this newsletter, only as a vehicle for creative analysis.…
Read More
A Definition of IBM Smarter Commerce and the Internet Evolution
Posted by John Squire on January 24, 2012
IBM launched Smarter Commerce…—a strategic approach that places the customer at the center of your company’s business operations—in March of 2011. The response from customers, partners, analysts, and reporters has been overwhelmingly positive.
But we occasionally get questions about how Smarter Commerce differs from other approaches to business. After all, doesn’t everything in business start with the customer in mind? The answer is yes, but: but today’s customer is empowered by technology, transparency, and
Read More
From NRF: What November Shopping Data Tells Us about Shopping Trends to Watch
Posted by John Squire on January 23, 2012
Last week I had the great pleasure of attending NRF (or as most people call it, Retail’s BIG Show) and as always I was very happy to see friends and colleagues.
This year, I actually spoke about the online shopping trends that we at IBM observed during the 2011 holiday shopping season…. I wanted to touch on one such trend here.
Aside from the mobile and social shopping trends that I’ve already discussed at
Read More
What Retailers Can Learn from Holiday Shopping Trends
Posted by John Squire on January 12, 2012
It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continue to affect my life in some way.
Like most people, when I heard that Steve Jobs had passed away late last year, my first thoughts were for his grieving family. But then I started to think about the…
Read More
2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks
Posted by Len Shneyder on January 12, 2012
Let me start by saying happy New Year! We hope that the final days of 2011 were spent relaxing with friends and family and that whatever final marketing pushes you might’ve been engaged with went off smoothly and effortlessly. Now that we’ve gotten that out of the way: welcome to 2012! What better way to start 2012 than by reviewing the last quarter of 2011? High points, low points, let’s soak up the learnings from…
Read More
What Retailers Can Learn from Holiday Shopping Trends
Posted by John Squire on January 10, 2012
It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continue to affect my life in some way.
Like most people, when I heard that Steve Jobs had passed away late last year, my first thoughts were for his grieving family. But then I started to think about the…
Read More
Mid-December: How Online Retail Sales Are Shaping Up
Posted by John Squire on December 19, 2011
Here we are, December 19th. Just five business days until the Christmas weekend. And everyone wants to know how online retail is doing.
The answer is that consumers are out shopping in force (at least online). Consider that for the week of December 11th through December 17th in 2011 versus the comparable week in December 2010, online sales are up nearly 11 percent. Mobile traffic hit 12.1 percent and sales completed on mobile devices hit…
Read More
IBM to Acquire DemandTec, Inc.
Posted by Yuchun Lee on December 08, 2011
Today IBM announced its intent to acquire DemandTec, Inc.…, one of the leaders in cloud-based pricing, promotion, and merchandising analytics. This deal, which is of course subject to DemandTec shareholder approval and all of the usual closing conditions, will allow our Smarter Commerce customers to better define and deliver the best prices and product mix based on consumer buying trends.
The thinking behind the acquisition is simple: to help our clients succeed in a
Read More
Marketing in the Age of the Empowered Consumer
Posted by Yuchun Lee on November 28, 2011
Thanksgiving has always fascinated me. It’s the one day a year that every American family is eating basically the same meal (with a few variations, of course) and watching football and the Macy’s Thanksgiving Day Parade…. The entire country stops and collectively does the same thing.
Now we can add one more national activity to Thanksgiving Day: shopping. Who would have thought that Americans would actually want to shop on a national holiday? Actually,
Read More
- Email Marketing - The Ride Is About To Get Bumpier.
- The Multi-Channel Implications of Mobile and Chris Silva’s Report on Mobile Strategies for Retail
- Some Thoughts on Altimeter’s Report on Mobile Strategies for Retailers
- DMARC - What Is It & Do You Need It?
- IBM Named a Leader in Cross-Channel Campaign Management by Independent Research Firm
-
Annalivia Ford: I'm really glad to hear your feedback, thank you! ...
-
Matt struggle: You're article is perfect, I was able to set mine ...
-
Travis Wetherbee: Anna, Thank you for taking the time to write th...
-
BumpNRun1: The old Lycos mail software was at least useable. ...
-
Lee Isensee: Hello Christy, From what I've seen the only impac...
Call 1.877.864.2261
Email us at unica@unica.com
Follow us on:
Twitter Channel Facebook