What Retailers Can Learn from Holiday Shopping Trends
Posted by John Squire on January 12, 2012
It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continue to affect my life in some way.
Like most people, when I heard that Steve Jobs had passed away late last year, my first thoughts were for his grieving family. But then I started to think about the…
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2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks
Posted by Len Shneyder on January 12, 2012
Let me start by saying happy New Year! We hope that the final days of 2011 were spent relaxing with friends and family and that whatever final marketing pushes you might’ve been engaged with went off smoothly and effortlessly. Now that we’ve gotten that out of the way: welcome to 2012! What better way to start 2012 than by reviewing the last quarter of 2011? High points, low points, let’s soak up the learnings from…
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IBM to Acquire DemandTec, Inc.
Posted by Yuchun Lee on December 08, 2011
Today IBM announced its intent to acquire DemandTec, Inc.…, one of the leaders in cloud-based pricing, promotion, and merchandising analytics. This deal, which is of course subject to DemandTec shareholder approval and all of the usual closing conditions, will allow our Smarter Commerce customers to better define and deliver the best prices and product mix based on consumer buying trends.
The thinking behind the acquisition is simple: to help our clients succeed in a
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Marketing in the Age of the Empowered Consumer
Posted by Yuchun Lee on November 28, 2011
Thanksgiving has always fascinated me. It’s the one day a year that every American family is eating basically the same meal (with a few variations, of course) and watching football and the Macy’s Thanksgiving Day Parade…. The entire country stops and collectively does the same thing.
Now we can add one more national activity to Thanksgiving Day: shopping. Who would have thought that Americans would actually want to shop on a national holiday? Actually,
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Why Social Commerce Matters on Black Friday (and Every Day)
Posted by John Squire on November 25, 2011
A couple of weeks ago when I wrote about online shopping trends and predictions for this holiday season, I focused largely on the rise of the mobile shopper…. Today in honor of Black Friday, I’d like to focus instead on social shopping.
Social shopping, as I’m sure most of you know, refers to those people who turn to their social networks for advice or research when they’re considering a purchase. Seems like a pretty
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Gearing Up For Holiday Deliverability
Posted by Len Shneyder on November 21, 2011
With the holiday week upon us marketers are kicking their programs into high in hopes of achieving maximum inbox placement, clicks and ultimately, conversion. The economy has made the battle for holiday dollars fierce. Consumers are looking for the best deals and marketers are eager to pack their inboxes with as many relevant offers as they can.
It’s understandable that sending a volley of emails detailing fantastic products, promotions, specials, exclusive savings, buy one get…
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Q3, 2011 Email, Mobile & Social Benchmark
Posted by Len Shneyder on November 14, 2011
As clocks roll back and the days grow shorter, we’re going to pause and review last quarter’s (Q3) deliverability across email, mobile and social messaging to get our bearings as we head into this holiday season. It’s more important than ever to mine data, extrapolate trends and make strategic decisions based on good tactical analysis as many marketers prepare for their most crucial marketing pushes of the year.
Deliverability Holds Strong in Q3…
On average,
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Do They or Don’t They?
Posted by Annalivia Ford on November 14, 2011
I recently got an email asking me if I thought ISPs tighten the rules during the holidays to be more strict on senders. It’s a question I got quite often when I was at AOL, also.
So…do they??
In my opinion the answer is no, they don’t! There are a many reasons for this thought, but it all boils down to the fact that the holidays are a nightmare for ISP staff, and the last…
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Mobile Device Retail Traffic to More Than Double This November Holiday Season, Reports IBM
Posted by Doug Fraim on November 04, 2011
ARMONK, N.Y. – 04 Nov 2011: During this year’s November holiday season an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device, according to cloud analytics-based findings by IBM (NYSE: IBM).
(Photo: http://photos.prnewswire.com/prnh/20111104/NY00549-a )
(Photo: http://photos.prnewswire.com/prnh/20111104/NY00549-b… )
Based on data from the IBM Coremetrics Benchmark, all online holiday shopping in November is also expected to grow as much
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IBM Named a Leader in Gartner’s Magic Quadrant for Integrated Marketing Management
Posted by Michela Stribling on November 03, 2011
It’s my great pleasure to announce that IBM has been named to the “Leaders” quadrant of the Gartner Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 26, 2011. This recognition comes on the heels of our also being named a leader in The Forrester Wave™: Web Analytics Q4 2011… (where we also received the highest scores of any vendor for both current offering and strategy).These positions are in addition to being named
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Don’t be That Guy #3 – Make The Pie Higher!
Posted by Annalivia Ford on November 03, 2011
It’s that time of year again, when people are going to open their wallets and spend money on Christmas presents and retailers crank up their email engines in the hopes of grabbing their piece of the pie.
In the face of a struggling economy and general hard times, it is hard to avoid the temptation to indulge in various mailing tactics that are not best practices, like dusting off older segments of mailing lists, significantly…
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Google Making Search More Secure
Posted by Lee Isensee on October 18, 2011
Today, Google announced… that marketers will no longer be able to analyze Google clicked natural search terms for any user who is logged into one of their many solutions; mail, photos, blogs, documents, etc. The search term of these authenticated user clicks will be encrypted. To enable the encryption, Google will redirect users to a secure (HTTPS) version of their site.
We applaud Google for wanting to make the user experience safer.
The IBM Enterprise
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IBM’s CMO Study and Gaining Big Competitive Advantage
Posted by Jay Henderson on October 04, 2011
This time last year, IBM had just purchased Unica. It’s hard for me to believe that it’s already been a year. What comes to mind as I write this post is that I am truly in awe of IBM’s ability to leverage its size to mobilize and execute on big ideas as well as its excellence in innovation for the last 100 years. Case in point, next month in early October, we will roll out…
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2011 Holiday Readiness (Part 3) – A different picture emerges for the UK…
Posted by Lee Isensee on September 01, 2011
IBM recently published an online retail readiness report for the UK, similar to the one for North America…. While there is just as big of a push at the end of the year with big promotional days like Mega Monday (Cyber Monday in the US), the report brought to light some different trends that have been emerging so far this year.
The 2010 Christmas season was successful for online retailers in the UK with
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Don’t be that guy! Falling for this one could be embarassing!
Posted by Annalivia Ford on August 15, 2011
I’ve been doing this job for a long time, and even so sometimes I get a scam mail that makes me hesitate for a moment. I got one of those this morning, addressed to an Operations catch-all address. The subject line was “Domain Notification: ADMINISTRATOR – UNICA ON DEMAND This is your Final Notice of Domain Listing – UNICA-MAIL.COM“…
Hm. I work for a corporation, after all, and people do stuff with our
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- What Retailers Can Learn from Holiday Shopping Trends
- 2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks
- IBM to Acquire DemandTec, Inc.
- Marketing in the Age of the Empowered Consumer
- Why Social Commerce Matters on Black Friday (and Every Day)
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SMS marketing: Good one.....
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